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Smashing Theme

August 28, 2008 on 10:50 am | In fixed width, gray, light, pastel, pink, three columns, warm colors, white | No comments

screen shot of Smashing ThemeSmashing Theme was designed by Elena Gafita from the DesignDisease team. Here’s what Elena had to say about her design when she talked to Smashing Magazine:

“Creating a WordPress Theme isn’t easy but I can’t call it yet a NASA Job. The theme I created for Smashing Magazine was a special task for me because I read this magazine every time they have something new so I wanted to give something back.

After I found out what Smashing Magazine team expects from this theme I got started by selecting the color palette. After this point I created the layout style and placed the background straps modular along with the layout areas. This choice was motivated by the fact that Smashing Magazine is a feed, a flux of information represented by the size and colors of the straps. Colors are — of course — inspired by the Smashing Magazine logo.

Every designer who creates a free theme must know the importance of the AdSense integration in the layout; therefore I’ve divided the content area in 3 sections (columns). Each of them for a specific AdSense unit (468 x 60), (180×150), (160×600).

In my themes I always try to make a clear visual separation between the Posting area and the Widget zone (2nd and the 3rd column). In this case I achieved this effect by creating a strong visual contrast: white for the written post (to ensure the optical silence for readers) and colorful/darker areas (active vibrant content motivates users to click on those surfaces) for the numerous categories, links etc.

Another fact which I care about is the space around the main content (posting area). The flux of information must breathe, so a 20/30px white space between information units is necessary. The space left between the different areas must be used as a module, repeating the spaces in key zones of the layout.

One of the most difficult tasks in designing a theme is to find a style for it. A unique style helps a blog to stand out from simplistic and minimalistic designs. I don’t have anything against minimalist style, but as a designer I feel I can express myself in a more colorful way.”

We love the gelato colors, and see them being used by cafés, confectioners, hospitality, ice-cream shops, interior designers, opticians, quilters, quirky, restaurants, sweet shops – choose ‘smashingtheme’ from Themeleon – our lickerty split theme shifter.

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